Celebrating 30 Years of Excellence: Bond Capital Finance’s Journey in Asset Finance.
For three decades, Bond Capital Finance has been at the forefront of business financing, empowering industries to grow and thrive. From humble beginnings to becoming a trusted name in the arboriculture, agriculture, construction, and ground care sectors, our journey has been defined by unwavering dedication to our clients and a passion for enabling progress.
As we celebrate our 30th anniversary, we take a moment to reflect on the milestones, the relationships we’ve built, and the industries we’ve helped shape.
Our Legacy: 30 Years of Trust and Innovation
Founded in 1994 by Steve Potter, Bond Investments was established with a clear vision: to provide customers with a choice of finance companies, compare the best rates, and offer tailored financing solutions for machinery. This approach empowered UK farmers to invest in the equipment they needed to succeed. Over the years, we’ve stayed true to this mission, adapting to market changes and embracing innovation to better serve our clients.
In 1999, Steve’s son Matt began his finance career with ING Farm Finance before joining Bond as a partner in 2008. In 2015, Bond achieved full FCA regulation, prompting a complete rebrand to Bond Capital Finance. This FCA authorisation ensures that we uphold the highest standards of financial conduct. Today, Bond Capital Finance remains a trusted family business, committed to supporting our clients’ growth and long-term success.
From financing tractors for family farms to providing cutting-edge equipment for large-scale projects and farm diversification projects, our expertise spans a wide range of equipment, machinery, and vehicles critical to driving ground-based industries forward.
A note from Founder & Managing Director – Steve Potter :
“As we step into 2025, we are proud of our exceptional in-house team of finance brokers, IT technicians, finance underwriters, and customer support staff. Each day, they engage with our clients, discussing machinery, vehicles, and finance solutions, and offering personalised support to help them achieve their goals and ensure continued success.
It’s a privilege to be part of such a dedicated team!”
Industries We Serve
We have a strong pedigree and remain deeply connected to agriculture, continually supporting UK farmers and ground-based industries. This longstanding commitment has enabled us to build enduring relationships with our customers, many of whom have trusted us for over 30 years!
We have a deep understanding of the unique challenges and opportunities each sector faces.
- Arboriculture:
From wood chippers to arb tippers, we’ve supported arborists in maintaining safety and efficiency in their operations. Our flexible financing options have helped businesses grow while preserving our natural landscapes. - Agriculture:
Farmers are the backbone of our communities, and we take pride in supporting them with financing for tractors, combines, telehandlers, and more. Whether it’s a small family farm or a large-scale operation, we’ve been there to help maximise productivity. - Construction:
As the demand for infrastructure and development grows, we’ve financed excavators, loaders, and other essential machinery to ensure our clients can meet tight deadlines and deliver exceptional results. - Ground Care:
We provide financing solutions for a wide range of businesses in this sector, including landscape contractors, clearance contractors, fencing companies, golf clubs, and all aspects of groundcare. Our financing options for mowers, excavators, trailers, pickups, and other groundcare equipment have supported our loyal customers, helping them stay in business and experience continued growth over the years.
A Commitment to Tailored Solutions
Over the years, one of the key drivers of our success has been our commitment to understanding the specific needs of each client. We don’t believe in one-size-fits-all solutions; instead, we work closely with businesses to create personalised financing plans that align with their goals and budgets.
This client-focused approach has earned us the trust of thousands of businesses, many of whom return to us time and again as their needs and businesses evolve.
Embracing Innovation
As technology continues to revolutionise machinery and equipment, we’ve embraced these advancements to offer financing for state-of-the-art tools that enhance efficiency and reduce environmental impact. From GPS-guided tractors to electric ground care, equipment and hybrid wood chippers, we’ve ensured our clients stay ahead of the curve.
Celebrating Milestones Together
Over the past 30 years, we’ve:
- Helped over 10,000 UK businesses secure financing for machinery vital to their success.
- Partnered with leading Banks, Finance Companies, Manufacturers & Suppliers to provide excellent service and competitive financing packages.
- Fostered long-term relationships that have stood the test of time.
Looking Ahead: The Future of Bond Capital Finance
As we celebrate this significant milestone, we remain focused on the future. Our commitment to innovation, sustainability, and client success will continue to guide us as we explore new opportunities and expand our services.
Whether you’re an arborist looking to upgrade your equipment, a farmer ready to invest in new machinery, or a contractor seeking flexible financing, Bond Capital Finance is here to support your journey. Together, we can shape the next 30 years of growth and success.
Thank You for 30 Wonderful Years
To our clients, partners, and dedicated team members—thank you for making this journey possible. Here’s to celebrating our past and embracing an even brighter future together.
Ready to Take the Next Step?
Contact Bond Capital Finance today to discover how we can help your business grow with tailored machinery financing solutions.


